Splendid Sumbawa

Hospitality & Tourism

Splendid Sumbawa

Located in Nusa Tenggara Barat Province, Sumbawa, Indonesia has long been a hidden gem; a land where adventure, nature, and culture meet in harmony. To bring its story to the world, Amman Mineral Nusa Tenggara, through a social impact initiative in collaboration with the local government, partnered with Brandkraft to create a destination brand that captures this spirit.

Brand Naming Brand Personality Brand Strategy Brand Visual System Branding KV System

Challenges

Despite its vast potential, Sumbawa remained under the radar of mainstream tourism. The challenge was to craft a narrative that could reveal the island’s hidden splendor and express its adventurous soul in a way that feels both authentic and aspirational. This meant going beyond promotion; It required Sumbawa’s diverse stories of nature, culture, and its people into a unified visual language. The goal was to create a brand identity that not only captures the Sumbawa’s character but also connects emotionally with travelers, transforming perception through design that feels human, vibrant, and distinctly Sumbawan.

10 Splendid Sumbawa by Brandkraft – Luggage on Cottage

12 Splendid Sumbawa by Brandkraft – Packaging Merchandise

17 Splendid Sumbawa by Brandkraft – Billboard on London Bus

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