Hangry

Hangry

Food & Beverage

Hangry houses multiple successful retail brands, such as Moon Chicken, Ayam Koplo, San Gyu, and many more. However, when it comes to Hangry as the parent brand, the old brand identity does not reflect the brand proposition and there was a lot of brand visual and communication inconsistency due to the absence of a brand strategy nor a brand guideline.

Brand Guideline Brand Identity Brand Personality Brand Strategy Brand Visual System KV System
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To address these issues and refresh the brand, we started defining the brand platform that serves as the fundamental DNA for the brand. The brand identity is redesigned to reflect the concept of “Spotlight”, as Hangry brings passion from the kitchen to their customers giving them a delightful experience; And Hangry is a beacon of light that shines the F&B industry with well curated brands to create bold and daring culinary creations that leave customers feeling fully satisfied and craving for a more delicious experience. We then develop the brand’s assets as part of their identity system to give a dynamic, joyful and eye-catching look to the brand visuals and communications.

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← Garrya Bianti Yogyakarta