Will is a highly seasoned brand consultant and graphic designer. After graduating from the Academy of Art University, San Francisco he began his professional career at Michael Osborne Design, where he honed his skills in packaging design. He then works for Landor Associates in San Francisco and Singapore. He has worked on numerous branding projects, from a start-up to a global scale such as, Procter & Gamble (P&G), Chevron, TacoBell, OCBC Bank, Bank Mega, and Hoka Hoka Bento. He also contributed in the success of numerous packaging re-defien such as, Coors Beers, XBOX, Del Monte, Vicks and Pantene.

Martin Samuel is a multidisciplinary designer whose work encompasses brand identity. product design. packaging, and advertising. His career journey started 20 years ago at advertising agencies and later at Makki Makki branding consultant before joining Brandkraft. His clients include small to big scale projects such as Banks, Automotive, FMCG, Tobacco, Pharmaceutical, also profit and non-profit organization with diverse national, regional and multi-national brands & corporate such as Djarum, Gramedia, BCA, HSBC, Citibank, KT&G, Astra International, Unilever, Jaguar & Land Rover, Unesco and ILO to name a few. Now he wants to be a superstar DJ (LOL).

Becky Tumewu is a renowned TV Presenter, MC, Radio Announcer, Certified Professional Coach, and Public Speaker with over two decades of experience. With her expertise in communication, she has successfully conducted brand communication training for numerous companies across diverse industries, helping them achieve their goals. Empower your team to excel in communication and customer service in line with your brand's DNA.

Annisa started her career as an Account Executive at an activation agency for 3 years and handled several brands or corporate clients, such as Samsung Indonesia, Abbott Indonesia, Cussons, Lenovo Indonesia. With various experiences handling various clients, she has the strength in providing service and managing clients by strengthening communication and relationships well.

Vonny began her career as a graphic designer at Ciputra Group in 2016, building a strong foundation in visual communication. She later gained diverse industry experience at a boutique agency, and currently at Brandkraft, she handles projects across sectors including property, home living, food & beverage, fashion & retail, FMCG, beauty, and healthcare.

Specializing in branding and packaging, she believes design is a strategic problem-solving tool and a subtle driver of change. She is passionate about creating visually compelling and strategically relevant brand identities and packaging.

Nita is a results-driven brand strategist with a proven track record in developing and implementing impactful strategies across diverse industries; including F&B, IT, FMCG, beauty, and retail. With deep expertise in market research, competitive analysis, and brand management, Nita brings a sharp, insight-led approach to every project. Her work bridges analytical thinking with creative storytelling to shape brands that resonate, and differentiate. She define what a company should mean in people’s mind so every product, campaign, and communication feels consistent and desirable.