Atmaterra began as a campus gathering space and evolved into a vibrant public hub with a restaurant and amphitheater in the heart of Jakarta. With this transformation came the need for a brand identity that feels inclusive, modern, and community-driven.

Brand Guideline Brand Identity Brand Visual System

We developed a visual system designed for consistency across all touchpoints, supported by a comprehensive Brand Guideline that includes the logo, key visual, color palette, and typography. It brings together Atmaterra’s academic roots with its new role as an open, inclusive public space.

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